History
EVOLUTION OF THE PEUGEOT LOGO
Since the iconic Peugeot Lion first appeared, it has constantly evolved and has perpetually highlighted the passionate, feline character of the Peugeot brand.
1905
Signature-stamp created
The grilles of Lion Peugeot brand cars are crowned with the Lion walking on its arrow. Over the next few years, bikes and tools use variations of the theme.
1923
The Lion phenomenon thrives
Peugeot owners adorn their radiator caps with a Lion, designed by the sculptor Baudichon.
1933
The Lion reigns on grilles
Every Peugeot car now has a Lion’s head emblazoned on its grille. In 1935, its design changes with the “Sochaux rocket” line.
1948
The 203 adopts the Lion from the Franche-Comté coat of arms
A Lioness’ head embellishes the bonnet of the 203, which is also given a new insignia with the Franche-Comté coat of arms’ Lion.
1955
The Franche-Comté coat of arms’ Lion also decorates the 403
For security reasons, lions’ heads are withdrawn from the bonnets of the 203 and 204 in September 1958.
1960
The Lion changes its style
The 404 inaugurates a new Lion with a flowing mane, crowned with Peugeot lettering and set in the centre of the grille.
1968
The Lion breaks new ground
On the 504, it adopts an ever-so sleek style, a flat shape and is either gold or chrome-plated.
1975
The “Lion outline”
The heraldic Lion is now showcased with angular features, hollowed in the centre and is known as the “Lion outline”.
1998
The Lion becomes larger and incorporates an enhanced relief
The logo now reflects greater depth through the materials used.
2010
The Lion adopts a new posture
The more dynamic, intensely-fluid Lion creates a bi-metallic effect through its contrasting matt and lustrous finishing details.
