The Peugeot "Brand Room" on the world's grandest avenue.
Peugeot Avenue Paris, a 300 m2 area at the heart of the world's grandest avenue, presents the brand’s values and and its move upmarket. With its new design, the Brand Room has a façade surmounted by the stylised jaws of a springing lion. Concept cars, vehicles of legend and production models are on show, poised to tell their story during five entertainment productions each year.
Peugeot Avenue Paris is a space where Peugeot meets the public, a place that lives and creates experiences and emotions, where people get involved. Visitors can get to know the brand and experience it. Peugeot Avenue offers interactive, educational and fun devices for grown-ups and children alike, with entertainments that are changed regularly. Events are organised too, to communicate the brand's news and celebrate the unmissable moments of Parisian life.
"Augmented Technology" display
Until mid-December 2017, Peugeot Avenue Paris is marking its fourteenth season by offering visitors a recreational experience called ‘Augmented Technology’. Visitors plunge into the technology-filled world of Peugeot. Through the new Peugeot 308 SW, 308 GTi and the latest concept car designed by the brand, the Peugeot Instinct Concept, they will get an amped-up experience. The Peugeot Instinct Concept is displayed in the centre of space and unveils the future Peugeot vision of the connected, autonomous car.
"From Dust to Road" display
From 16 March to mid-September, Peugeot Avenue welcomes the Peugeot SUV range around the 3008DKR, projecting towards the new Peugeot 3008, “Car of the Year”, and the new Peugeot 5008. Visitors can also find out more about the new Peugeot 2008 through a 3D drawing experience featuring the SUV range in “Dust” and “Road” universes, used as backdrops for the visitor’s 3D drawing.
Peugeot Avenue celebrates the four crews of Team Peugeot Total in this year’s Dakar rally.
Visitors can experience two unique ‘immersive’ experiences on the tracks of the Dakar Rally until 13 March 2017: get behind the wheel of a 2008DKR, winner of the 2016 Dakar, or as S. Loeb’s co-pilot.
"Amplify your Senses" display
1st October 2016 saw the arrival of the latest SUV from the lion brand at its new Peugeot Avenue Paris autumn event: the new PEUGEOT 3008. The event features a range of experiences enabling visitors to explore the interior of the new vehicle, as well as the new PEUGEOT i-Cockpit®. The “Amplify your Senses” event is running until 14 December 2016.
"Beyond Cities" display
From 15 June to 26 September 2016, Peugeot Avenue Paris display the new PEUGEOT 2008, the brand’s new SUV featuring an assertive design, and the PEUGEOT Quartz concept car, which embodies PEUGEOT’s vision of SUVs with an expressive design and innovative materials. An immersive experience allows visitors to learn about the benefits of the Grip Control adapted traction system.
"Drive to Tennis" display
From 2 April to 12 June 2016, the brand's flagship, Peugeot Avenue Paris, is celebrating PEUGEOT's international ambassadors, including current ATP world number 1 and brand ambassador since 2014: Novak Djokovic. The world of tennis is everywhere thanks to the Roland Garros special edition, available on the PEUGEOT 108 and 208, the PEUGEOT RG21 hybrid bike and the PEUGEOT Django 125cc scooter.
"BY Peugeot Sport" display
From 7 January to 13 March 2016, Peugeot Paris is wearing PEUGEOT SPORT colours. Impressive winning Lions illustrate the new BY Peugeot Sport display: alongside the 2008 DKR 2015, the 208 Pikes Peak used by S. Loeb to smash the race record, the 908 Le Mans victorious in 2009 and, to accompany with dignity its illustrious predecessors, the brand’s latest racy version of the 308 GTi.
"Inspiring Christmas" Entertainment
From 18 November 2015 to 3 January 2016, Peugeot Avenue Paris welcomes the latest concept car from the lion brand: PEUGEOT FRACTAL, this urban electric coupé brings together all the elements of PEUGEOT's know-how. Once again, Christmas has inspired PEUGEOT DESIGN LAB, which is presenting the second series of its successful little lions, LEO'Z Art Toys, launched for Christmas 2014.
Peugeot Avenue has an image products boutique, where you will find a wide choice of items that convey the brand's values and define Peugeot as a unique mixture of excellence and emotion. These worlds range from the traditional pepper or salt mill to irresistible miniatures of emblematic Peugeot cars and Peugeot-branded style or technology products.
136 Avenue des Champs Elysées
75008 Paris - France
Tel : 00 33 (0)1 42 89 30 20
Access : Metro line 1 (Georges V)
Bus line 73 (Georges V stop)
Opening hours :
From Sunday to Wednesday, 9.00 a.m. to 7.00 p.m.
From Thursday to Saturday, 10:30 a.m. to 11:00 p.m.
Summer & Christmas open permanently, 10:30 a.m. to 11:00 p.m.