"The balanced proportions of the PEUGEOT 308 and its clean-cut, technological design are the ideal base for a radical model like this. 308 R HYbrid makes spectacular use of its assets for an even racier, evermore dynamic style.”
G. Vidal, Head of Style
Pinned to the ground on its 235/35 R19 tyres set on tracks that have been widened by 80 mm, the PEUGEOT 308 R HYbrid devours the road. Its front end is imposing with the expressive louvers on the bonnet and the sharp edges and sleek surfaces of its mineral bumper. In profile, the lines, which have been cut to fit tightly around the mechanical components, catch the light as they draw your eye over the vehicle. PEUGEOT 308 R HYbrid is cloaked in an impressively intense blue, developed using fluorescent pigments and glass particles. This colour recalls both the hybrid powertrain and the shade historically reserved for French competition vehicles. On the rear doors, the blue is matched with a matte black, giving a different interpretation of the car’s clean lines, a trademark of the most extreme cars from PEUGEOT.
The grille features a checked pattern and supplies the innovative 500-hp powertrain with air. The side air scoops integrate the sequential LED indicators while the central scoop sports the car's signature 308 R HYbrid badge, carved into the block.
At the rear, PEUGEOT 308 R HYbrid is remarkably understated yet just as radical. The rear stance underscores the car's road handling while a narrow spoiler at the top of the tailgate reinforces the aerodynamics. Then there is the bumper with two scoops that help keep the battery temperature down by drawing out the hot air.
The air scoops and the body sills are embellished with a touch of white ceramic-look material, emphasising the car's dynamic character.
For the first time ever, PEUGEOT 308 R HYbrid has adopted a set of materials taken from the range usually reserved for concept cars only. Hence, the dashboard is covered in a fabric produced using a digital weaving technique. This innovative material can be used to produce large, complex parts that are soft to the touch with no need for foam, making for a lighter vehicle. The digital fabric is used on the door panels together with black leather and the same fawn patinated leather as the seats. The upper fittings and the roof lining are slate grey.
The bucket seats are upholstered in fawncoloured patinated leather. In true sporting tradition, the interior is finished with touches of red, especially around the dials, the steering wheel centre marker and the central console.